Compare · Gravity Forms
Gravity Forms is a WordPress plugin that collects submissions in wp-admin and email. Pathline is native HTML forms that push every lead into the same app as calls and SMS.
At a glance
Both collect form data. Only Pathline pushes submissions into a unified inbox next to the business line.
| Capability | Pathline | Gravity Forms |
|---|---|---|
| Website forms | Yes | Yes |
| Custom HTML & CSS forms | Full design control | Plugin fields / limited markup |
| Form submissions pushed to app | Yes | No |
| Forms → same inbox as calls & SMS | Yes | No |
| Unified inbox | Calls, SMS, and form leads together | wp-admin + email only |
| Requires WordPress | No | Yes |
| Works on any site / hosting | Yes | WordPress only |
| Business calling & SMS | Yes | No |
| iOS & Android apps | Yes | No |
| Email campaigns | Built in | No |
| Hosting & domains | Host & register in Pathline | No |
| Best fit | Leads + conversations in one workspace | WordPress form plugin |
Why teams choose Pathline
Gravity Forms is built for WordPress admins. Pathline is built for the people who answer the lead.
01
When someone submits a Pathline form, the lead shows up in the same app as calls and SMS. The field and the office see it without opening wp-admin.
Gravity Forms stores entries in WordPress and emails a notification. That is a dashboard, not a conversation inbox.
02
Pathline forms are plain HTML and CSS. Full design control, no shortcode blocks, no builder chrome fighting your site.
Gravity Forms is a plugin UI inside WordPress. Powerful for WP shops. Constrained when you want the form to match a custom site exactly.
03
Pathline forms work on Pathline hosting or any site that can post HTML. The lead still lands in the same workspace as voice and SMS.
Gravity Forms only runs on WordPress. Leave WP, and you leave the form stack with it.
Keep the forms. Lose the WordPress plugin stack. Push every submission into the same app as calls and SMS.
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